Banyan becomes first golf club in Thailand to embrace GPS
HUA HIN, Thailand (Jan. 13, 2011) — Less than two years after being hailed ‘Best New Course in Asia-Pacific’, Banyan Golf Club has become the first golf facility in Thailand with GPS-equipped carts.
Last week, the lauded layout in Hua Hin completed the process of outfitting its entire fleet of buggies with the Inforemer, a next-generation system conceived by Global Golf GPS, Asia’s leading provider of wireless GPS golf solutions.
The versatile piece of technology allows golfers to view information in five different languages (Thai, English, Korean, Chinese and Japanese), order food and beverage from any spot on the course and customize the screen with company logos for corporate outings.
The tool also enables caddies to focus on training and the game’s “feel” elements, such as the art of green reading.
“Combining GPS technology with excellent caddie service will take our golf experience to a whole new level,” said Stuart Daly, Banyan Golf Club’s director of operations. “And from a course management standpoint, it’s a winner, too — we can now monitor and track pace of play easier and send messages to individual golf carts.”
Among the other courses in Asia with Inforemer systems are Kuala Lumpur Golf & Country Club in Malaysia and Sentosa Golf Club in Singapore — two of the premier golf venues in the region.
“The commercial value this technology brings to our development is significant,” said Stacey Walton, general manager of Banyan Golf Club. “It bolsters our brand identity and provides additional advertising opportunities, as well.”
Located 15 minutes from downtown Hua Hin, Banyan Golf Club is part of a resort and residential development comprising 200 villas and condos for sale. Each villa offers direct access to a large, free-form swimming pool and easy access to other leisure facilities, such as the spa, restaurant and bar.
In 2009, readers of Asian Golf Monthly magazine voted Banyan Golf Club ‘Best New Course in Asia-Pacific’. Last year, it finished runner-up in the ‘Best Clubhouse in Asia-Pacific’ category.